Coke Apologizes As Site Swears At Customer

Coca-Cola has apologized after a CAPTCHA code was given to a customer trying to register for the "Coke Zone." CAPTCHA codes are randomly generated and used by sites to ensure a "bot" is not trying to register an account or post a comment.

In the case of Alistair Beswick, the code offered to him was UF**CKER. Realistically, although he complained that he had to enter the code to register, he should have been able to generate a new code. That is always a possibility for any CAPTCHA code.

He said, "I understand it was randomly generated, but you'd think Coke would have some measures in place to stop four-letter words like that appearing."

A spokesperson for Coca-Cola said the company would work to ensure such automated SANFUs wouldn't happen again. A spokesman said: "We apologize for any offense caused to the individual and thank them for bringing this to our attention.

"Unfortunately this has occurred due to an automated selection of random letters but we are taking immediate action to ensure this will not happen again."