I was watching TV the other day (admittedly, lowering my IQ while doing so), and saw one of those "Your Child Can Read" commercials, which immediately suckered me in. Not so my wife, however, and that's where Baby Einstein refunds for their DVDs come in. Walt Disney Company has admitted that no, watching TV really can't make your child into a genius, or at least, watching Baby Einstein DVDs can't. In order to avoid a lawsuit, Disney has agreed to refund the full purchase price to those who bought the videos between June 5, 2004 and September 4, 2009.
The Baby Einstein refunds were prompted by pressure from the Campaign for a Commercial-Free Childhood, which complained to the FTC about Disney's claims that the videos are educational.
You can get your Baby Einstein refund here. Alternatively, you can opt for One (1) Baby Einstein Book of your choice and One (1) Baby Einstein music CD of your choice, - Or - One (1) coupon for 25% off the purchase of one Little Einsteins product (redeemable with promotion code only at DisneyStore.com, which makes it less of a great deal). Disney was quick to state that the refund offer is not an admission that the company misled parents.
The best choice is probably the Baby Einstein refund. On Monday, Nielsen released new findings that said that children sit in front of TV for more than an entire day out of an average week. It makes sense. Remember the old, old days when Saturday morning cartoons were it, and the TV stations logged off at 1 AM or so? Those days are long gone, and kid programming is available 24 x 7 from multiple channels.
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