You've probably seen those "Happy California Cows" ads from the California Milk Advisory Board. They advertise that better milk and cheese comes from happy cows, and happy cows come from California.Thing is, those cows in those ads: they not from California, or at least they won't be soon. The Los Angeles Times reports that the California Milk Advisory Board has decided to outsource their ads, for cost reasons.
As the Times says, in perhaps the best bit of journalism in some time, "Local union officials were cheesed off to learn that the state milk board was farming out TV work to foreign locales."
The report goes on to state, however, that all post-production work will be done in California. One has to wonder if the substitute cow actors will appear as happy as real California cows.
Watch one of the old ads:
No comments:
Post a Comment